Yesterday’s post was ‘Honour the Lord with your wealth’. This Fair Trade story was sent to us recently and we wanted to share it with you because it resonates with that idea in very different circumstances. This is just a taster of the post; read the whole story here.
THREE REASONS TO BE EXCITED ABOUT OUR PARTNERSHIP WITH MARS
Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire have announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes, called LEAP (Livelihoods Ecosystem Advancement Programme). Taryn Holland, Head of Programmes at Fairtrade Foundation, picks out three elements of this partnership to look out for.
1. FARMERS ARE AT THE HEART OF OUR WORK TOGETHER
Fairtrade first started working together with ECOOKIM farmers and Mars over two years ago, to identify the most effective ways to raise cocoa farmers’ incomes and help farming households thrive. Farmers themselves know better than anyone else both the challenges they face – such as climate change and long-term low prices – as well as the sorts of solutions that can best tackle these challenges.
Because no two farmers are the same, the LEAP approach will support different types of farmers with tailored packages to move towards a living income, regardless of their starting position.
2. BUILDING ON FAIRTRADE SOURCING
Mars have been sourcing Fairtrade certified cocoa from ECOOKIM for many years, with products in the UK including Maltesers and Mars bars proudly bearing the Fairtrade Mark. Mars will continue to source cocoa on Fairtrade terms from ECOOKIM, and make additional investments that help improve farmer incomes even further over the long term.
3. SHARING AND EMBRACING LESSONS
A female farming leader at the forefront of the programme, Aminata Bamba, Head of Sustainability for Fairtrade co-operative ECOOKIM, said: ’For us, Fairtrade is not just a certification, it means so much more for farmers. Fairtrade helps pull producers out of poverty. It means a woman can flourish because she knows her rights, she can earn extra money to support the family and pay for school fees, she can buy medicines when her child is sick. All the changes we’ve made are thanks to the Fairtrade Premium, so it’s important that consumers continue to enjoy Fairtrade chocolate. We’re so excited to announce the next steps in our journey with Fairtrade and Mars.’